Data Brokers and Data Collection
What are data brokers?
Data brokers are independent companies that collect data about you, or buy it from other companies, like credit card companies or even retailers.
Data brokerage is a profitable business, with annual revenues around $200 billion.
What type of data do data brokers collect about you?
These companies might collect data like:
– Name
– Age
– Gender
– Marriage status
– How many kids you have and their ages
– You address history
– Favourite games
– Favourite apps
– How much time you spend online
– Your interests
How do they collect all this data?
These companies search the internet and gather all the free information about you they can find. They can search for your public records, vehicle records, insurance records. These brokers work closely with credit card providers and retailers, and can buy certain information about you. This information may include your income, how you spend your money and for what, or even where you spend it.
How data brokers use your data?
Well, the main thing these companies do with your data is sell it. There are plenty of companies around the world that can profit from every bit of information about you. Using all that data, they can bombard you with personalised ads that can be very compelling and make you spend as much money on their products or services.
How can you protect yourself against these companies?
The main thing you can do to protect yourself is to leave as little information about you online as possible. We know this is not an easy thing to do, but it’s important. Another step you can take is to contact all these companies, and request them to delete all your data. You don’t have to worry about obtaining the names or contact details of these organisations, we’ve got you covered. We have a very detailed and comprehensive database with all the data brokers around the world, and we can help you every step of the way to take back control of your personal information. It’s like we always say, Your Privacy Is Our Priority!